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1
Patients want information about their doctors.
"30% of consumers report comparing doctors before
choosing one in the last 12 months."
- 2009 report by the Deloitte Center for Health Studies
2
Healthcare comsumers are going online to search.
"There are approx. 4.6 billion health related key word
searches every month."
- 2009 Google report
3
Consumers are looking for doctors and treatment options.
"51% of online healthcare consumers are looking for a particular treatment and 29% are looking for a specific doctor."
- Pew Internet and American Life Project on Online Health Search